Can landing pages have videos?
A video landing page is a static webpage dedicated to a marketing campaign or offer that uses a video to convert visitors. Video landing pages, also known as lead capture pages, static pages, destination pages, and post-click pages, are a specific way of using video on your website.
How long should a video be on a landing page?
around 90 seconds
I’d recommend shorter videos for landing pages, ideally around 90 seconds – just long enough to convey the essential information about your product or service, but not so long that you risk boring your visitors into bouncing before they convert.
Why you need to include video testimonials on your landing pages?
Landing page testimonials are effective for a reason. Unlike sales pitches, testimonials are unbiased, making it easier for your business to establish credibility and increase trust in your landing page offer. In fact, studies show that credible testimonials increase buying intent by more than 92%.
What is a YouTube landing page?
A YouTube landing page is a standalone web page that uses persuasive elements like testimonials, social proof, a short lead capture form, and videos to convince its visitors to convert on an offer (buy a product, download an ebook, sign up for a newsletter, etc).
What is a video launch page?
Simply put, a video landing page is a dedicated webpage that uses video designed to persuade visitors to take a specific action. The primary purpose of a video landing page is to convert visitors into customers or otherwise generate more leads as part of a larger marketing campaign.
What should be in a sales page video?
What should be covered in a landing page video?
- Explain why the viewer needs the solution.
- Explain what the solution is.
- Explain what happens next if they use the solution (or how the solution works).
Do video landing pages convert better?
Statistically, landing pages with videos do tend to convert better. An investigation conducted by Imavex found that using videos on landing pages can increase conversions by over 130 percent – but don’t break out that video camera just yet! There’s more to it than just throwing up a video and hoping for the best.
Can a YouTube video be a landing page?
What is a YouTube post-click landing page? A YouTube post-click landing page is a standalone web page that uses persuasive elements like testimonials, social proof, and benefit-oriented copy to convince its visitors to convert on an offer (buy a product, download an ebook, sign up for a newsletter, etc).
Does video increase conversion rate?
Including a video on a landing page can increase conversion by 80%. 79% of consumers say a brand’s video convinced them to buy an app or piece of software.
What should be included in a video testimonial?
Read on to see what we learned and check out the resulting video testimonial at the end of the article!
- Use High-Quality Equipment.
- Prepare (But Don’t Use a Script)
- Focus on the Why.
- Build an Emotional Connection.
- Keep It Short.
- Add Graphics and Text.
- Use Good Filming Technique.
Do video testimonials increase conversions?
Conclusion. Using video testimonials are a powerful way to increase your conversion rates with many strategies. Remember a good customer testimonial must have an engaging customer with a great story to tell!
