What does product/market fit mean?

What does product/market fit mean?

Defining product-market fit “Product-market fit,” writes startup coach and investor Marc Andreessen, “means being in a good market with a product that can satisfy that market.” When an entrepreneur identifies a need in the market and builds a solution that customers want to buy, that’s product-market fit.

What is product/market fit example?

Too many companies have failed because they misunderstood product-market fit – Blackberry is a good example. The same quality that originally perfected their product-market fit, the full keyboard, was the exact quality that turned their customers away because their needs changed.

How do you calculate product/market fit?

Measure your product-market fit. TAM is calculated by multiplying your average revenue per user (ARPU) by the total potential customers in the market. Once you have your TAM, determine what percentage of your TAM are current customers. Once TAM is determined, the next part of product fit is product validation.

What is product/market fit Andreessen?

Marc Andreessen defined product-market fit as “being in a good market with a product that can satisfy that market.” The key to successful product-market fit is adding value for your customer so they become a long-term customer of the business, as retention is a primary driver of your business growth potential.

Who is responsible for product/market fit?

4. Who is Responsible for Product-Market Fit? Contrary to the popular belief that the product management and the marketing team are responsible for product-market fit, it is the shared responsibility of everyone involved with the product.

Why is product/market fit important?

Product-market fit is important because businesses must know whether they have a product with market appeal before they dive into the production phase. Investing funds into developing goods nobody’s looking for, or which are inferior to existing products, is a waste of money and time.

What is after product/market fit?

Once there’s product/market fit, then the main thing becomes taking the market — which is to say, figuring out how to get the product to the entire market, how to get dominant market share; because most tech markets tend to end up with one company with most of the market share.

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